Apple will bring a new anti-tracking policy on the table, they are warning developers in a very decisive way. In a few weeks, there will be a very important change in the App Store. At the beginning of the year, the apps will have to ask our permission to be able to track us through the web. This is an obligation that the company will monitor. If apps fail to follow these rules, they might disappear from the App Store.
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Apple will remove apps from the App Store if they don’t follow the rules
There have already been developers and advertising companies, such as Facebook, who have complained that having to ask the user’s permission to track him will impact advertising revenues. Apple responded that the way of data collecting is invasive and many users are not even aware of where their data is going.
Starting in early 2021, apps will therefore have to ask for permission to track us. A measure that, as Craig Federighi explained, will be mandatory and non-compliance will have consequences: “Developers will be kicked off Apple’s App Store if they fail to “play by the rules” of the iPhone’s new anti-tracking policy”
Play by the rules: A new anti-tracking policy
No doubt that it is a very clear message. If Apple discovers any app tracking us without asking permission beforehand it can remove it from the store. A measure that, together with the transparency data that will come into effect today and allow us to consult what use the apps make of our data, will give us more knowledge and decision making power over our information.
Federighi explained that the company expects advertising companies to adapt and change their anti-tracking system to make it compatible with the new rules. “The largest players understand they have to play by the rules here. I expect while there is spirited debate, they are going to work to find a solution,” he stated.